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brand identity, website, strategy

Brand identity / Logo / Flyer / Print / Webdesign / Social Media

My aim was to create a brand identity, a website and different collaterals for Planet Citizens.


The association aims to develop language learning via the practise of sport and wishes to attract young people between the age of 15 and 25 years old. The old brand had an ‘association’ feeling that needed to be reviewed to look younger.


Through different conversations with founder Arthur Vincent, we validated a moodboard (here) that captures the feel of the new brand.


My creative proposition:

- A sporty feeling

- Bright colours

- Distinct brand patterns from the logo

- Simple yet bold typography

- Use of photography

Planet Citizens was created so the Paris Olympic Games have an impact amongst young people from Paris underserved areas. In order to push language learning through sport, Arthur Vincent aimed to recruit Europeans coaches ready to live a year in Paris.


Bearing in mind the overall aim, I proposed the conception of different graphics:

  • A bilingual website 

  • An attractive brand

  • Brand guidelines

  • Social media collaterals and an interactive Facebook banner

  • Visuals to recruit coaches

  • Business cards, powerpoint template other visuals.


The brand guidelines allow that each individual in the organisation to be aware on how to use the logo but also how to create new files.

Brand Guidelines

Below are different visuals made for Planet Citizens.

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